What to look for in a Website Hosting Company

August 31st, 2010
server rack of the type used by many hosting companies

Example of a Server Rack

A lot of attention and effort is directed at making a website achieve the balance between form and function, in other words does your website look wonderful while at the same time being easy to use. A lot less attention generally goes into choosing the company that will host your website and this could be detrimental to achieving your online objectives. Often the over-riding factor is the price that you will pay for your hosting but as with so many things in life cheap does not always equate to best or best value. Below I will give you a number of issues to consider when deciding on who can host your website.

Disk Space

The first thing that you need to consider is how much disk space (also known as webspace) you will have available to you. Many websites use under 5 MB, but think about the type of media that you will want to use on your site. Do you want to have lots of graphics or video footage, these will all eat into your disk space and the last thing you want is to have a website that is flourishing but does not have the room to expand. You might have a successful online business selling various goods to the public but when you try to add new product ranges you find that you cannot add the images that you would like to use because you have no more disk space to use. Hosting companies will normally allow you to purchase extra disk space but this will obviously be an extra cost. As a rule of thumb take a look at the total MB of the images (optimised for viewing over the web) that you want to use and double it, if the company you are looking at cannot provide this then look for another hosting company.

Bandwidth

Bandwidth is the amount of data that is transferred from your website to your website visitors and also includes the amount of data that you have uploaded to your website. Add these two figures together and you have the amount of bandwidth that your website has used in a given period.

Bandwidth is usually measured in either MB’s or GB’s and you must ensure that you have enough bandwidth to serve your visitors desires or you may find that you are paying higher fees for the extra bandwidth or perhaps even worse you find that your website is shut down.

An average website will use less than 250 MB’s of bandwidth in a month.

Server Type

Servers basically come in two flavours Windows and Linux. What’s the difference? In terms of whether one is better than the other there is no definitive answer. Windows and Linux are two operating systems. Windows, as you probably are already aware is provided by Microsoft and costs money to install while Linux is Open Source software. Open Source means that it has been developed by collaboration and all work carried out to develop it is done so free of charge. So the first major difference between a Windows and Linux server may well be price. However, many hosting companies charge the same amount for a Linux server as for a Windows server. The next difference between the two is the type of software that you would like to run on your site. If your site is going to be interactive, i.e. the site responds to information the user supplies and you want to use Active Server Pages (ASP) or .Net pages then you will have to host of a Windows website. PHP pages can achieve the same results as the ASP and .Net but is open source. PHP can run on either a Windows or Linux server.

Database

Does your site require a database? If the answer is yes then you have two real choices, SQL or MySQL. Once again one of these products is a Microsoft product and the other is Open Source. Both products are extremely robust and will be able to handle heavy traffic to your site. If you are thinking about using Access for your website I would tend to advise you not to bother. Access is a perfectly good database but where it falls down is the number of users that can access it simultaneously. Microsoft do not post hard numbers on this, but it is reckoned that anything over than 12 users of an Access database at the same time is likely to cause it, and therefore your site, to crash.

Email Accounts

Another factor to take into consideration is the number of email accounts that you will receive when you sign up to your new website package. You must ensure that you will be able to have enough accounts for your needs. You might also want to consider the resources that each email account will have and how you will access them. If you are planning on using some form of webmail (that is accessing your emails through a web browser rather than through a dedicated mail program like Outlook) to access your emails then you will need plenty of space on the server to store your emails.

In addition you might want to consider how important it is to be kept informed of developments when you are away from your desk. Using Push technology you can have emails routed straight to your phone. While typing this I have received a couple of mails on my phone and then a few seconds later they have arrived on my PC.

FTP Access

You may need to be able to gain access to your webspace in order to be able to upload web pages, images, documents or other forms of site content. The usual way of doing this is to use FTP (File Transfer Protocol). If you do need FTP access make sure that your host will allow it and also check whether they will give you access to the root directory of your web space.

Domain Name Services

Will your host allow you to host multiple domains under the same account? For example you may have a .co.uk and a .com domain, you want the .com domain to alias (point to) the .co.uk website will your hosting company allow this and if so will they charge you anything extra?

As you can see choosing the host is not as simple as it may at first seem. Make sure that before you start looking for a host you first of all know what you are looking for in a host. Not all hosts are the same and errors made choosing a host could prove costly both in terms of the quality of the service that you are offering to your potential customers and even more so if you have to lose your site for a few days while you transfer to a more suitable host.

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App of the Week: Twadar for Android

August 20th, 2010
Twadar in Action

Twadar in action

This weeks App of the week is Twadar by EastsideBasement. Twadar is a great little app that shows you who is tweeting in your neighbourhood. Lots of Twitter apps offer the facility to see tweets from those nearby but the reason I like it so much is that it displays the information on a map. The Twadar icon is at the centre of the page and then it starts to scan when you ask it to. It has a great GUI and you can see the radar spinning round as it scans your area. Then it starts to populate your area with all the people that have recently tweeted, their profile pic, profile name and latest Tweet. Once again I am finding that Geotagging is proving to be useful. I cannot believe how sceptical I was about this whole concept at the beginning of the year, but as time has gone on developers are finding new and innovative ways to make use of this technology. It’s only a question of time before two people who are trying to meet up both send a Tweet out and then one uses Twadar to find the location of the other.

You can also set a specific location other than your own by town, postcode and you can even just choose a location on the map to drop Twadar on.

I have to be honest, it’s a bit dull out here where I am as I seem to be the only person nearby who Tweets, but when I am in a city centre then you get to see exactly who’s about.

It’s a fun little app, comes in a free version as well as the paid for version and is only €1.49. It may not change your life but it is fun to watch. Twadar is available in the Android Marketplace.

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Roman Ribchester & St Wilfred’s Church 19/08/2010

August 20th, 2010
Roman cavalrymans gravestone

Gravestone of a Roman cavalryman, depicts him killing a Celt

To describe this as a day out would be a little extreme, it was more a morning out followed by lunch. It was very pleasant though. Too often we travel great distances to go and see some place of interest and neglect the places that are right on our own doorstep. I think we take the places that are near to us for granted.

Ribchester is a village about 6 miles from my house. As the “chester” in the name suggests it is of Roman origin. There was a Roman fort situated on the edge of what is now the modern village and it protected a crossing point of the River Ribble. It was also a crossroads for a road leading from Manchester up to Cumbria and one from Kirkham to Yorkshire.

There are two remains that you can still see, those of the granary and also the bath house. These are free. There is also a museum which contains artefacts from before the Romans, back as far as the Bronze Age through to the Roman occupation of Britain. It is this Roman history that takes up the bulk of the display space.

As well as the artefacts themselves there are accompanying info panels that describe not just what the artefacts are but also give information on who might have used them, how and why they were used. The thing that struck me was how small many of these artefacts are. Things such as buckles, brooches, buttons all appeared tiny against much of what we have today. My thought was that as people were generally smaller in those days the goods that they would have used would have been smaller (Archaeologists among you feel free to giggle at my unfounded hypothesis).

The highlight of the collection is a replica helmet, the original is on display in the British Museum, and it really is an amazing object to see, it is almost perfect.

The museum itself is relatively small and you can easily see everything within it inside of an hour or so. The other thing about the museum building is that it was opened in 1914. Now anybody that knows me well will tell you that I would have loved to have lived in Edwardian England, just because I think it was a time of great hope and optimism for the British. Of course all that changed with World War I so when I see a building such as a museum with a 1914 date over the doorway it always makes me feel slightly odd. This building was put up to help improve the cultural lives of those nearby but within a matter of months the whole of Western Europe would be plunged into a the worlds first truly mechanised war where slaughter was achieved on an industrial scale, maybe some of those that helped to build it were soon to go off to France never to return.

I also paid a visit to St Wilfred’s church. This is a beautiful building, though churches often are and I always find them places of tranquillity. In the graveyard there is a headstone of Frederick Walton who died aged 9 months old in 1892. His headstone is only about 18 inches tall and there didn’t seem to be any other family members buried near by. The stone just has his name and dates, nothing about his family or who how he will be missed. Even now a day later I wonder about this poor child and what the story of his short life was.

I finished off my trip with lunch in the Ribchester Arms. The food was superb and I would heartily recommend it to any weary traveller who finds themselves in this neck of the woods!

You can find pictures of this trip on my Flickr stream.

Know of a place that you think I would enjoy visiting? Why not leave me a comment?

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New Facebook Places Launched, but do you get it?

August 19th, 2010

Facebook announces launch of geo location service Facebook PlacesFacebook have announced a geo-location feature for the worlds most popular social network. It will allow you to check in to locations very like other geo services like Gowalla and Foursquare. In fact both of these companies were at the launch and talked about their plans to integrate further their products with Facebook. You will also be able to tag places as well as people in photographs. The fact that you can tag a person to a place has already raised privacy concerns.

Facebook released a new version of Facebook for the iPhone, which I downloaded this morning. Unfortunately the new service is being rolled out to users over time and needless to say that Blackburn has not been part of the initial roll out. So I know that Facebook Places exists, but cannot do anything with it yet. There is no update to the Android version of Facebook and I am reliably informed that the BlackBerry version has not been updated either. Nor can I see it in a browser on either my laptop or the touch version on my Nexus One. In short, I’ve got it, but I can’t get it!

I currently use both Gowalla and Foursquare, but I am the only person out of my circle of friends to do so, most of who are on Facebook so it will be interesting to see whether they adopt this new feature. Personally I think that they will. The reason they have not used Foursquare or Gowalla is doubt to ignorance of their existence. By having the facility within Facebook it will allow them to take advantage of the service without having to go to any other sites.

So I guess this is the real reason that Facebook are doing this. If you can keep people on your site for longer you stop them using other services. If you can stop them using other services you start to gain control of the Net in general. If you can control the part of the Net people are accessing then you can charge a premium rate for advertising in that space. At the launch yesterday Facebook CEO Mark Zuckerberg said that they had no plans to monetise Facebook Places. He won’t need to, if things go his way then he will be able to bring in more advertising to Facebook in general.

Slightly off topic, I noticed that after I updated the iPhone Facebook App that when I update a status there is a little padlock icon under the input box that allows me to choose who I share this status with, Friends only, Friends of Friends, Everybody. Good little addition I thought. It is also on the main Facebook site, but as I tend to only access FB through my phone I do not know if this is new or has been there a while.

Will you be using Facebook Places? Can you use Facebook Pages? Leave me a comment and let me know.

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Book Review: CSS The Missing Manual by David Sawyer McFarland

August 17th, 2010

CSS The Missing Manual by David Sawyer McFarlandIn case you are wondering what a Cascading Style Sheet (CSS) is I will take a moment to explain. A style sheet is a document that attaches itself to your webpage and helps to control the layout, size, colour etc of everything that is on your page. As a web developer this means that if the client decides they want blue text instead of black then you only have to change one line of code in your stylesheet and the change will cascade through all your pages. This makes development and redevelopment time much quicker than it was 10 years ago.

“CSS, The Missing Manual” is one of those books that does not sit on the bookshelf, it sits on my desk. It is a constant point of reference for whenever I am having problems getting a stylesheet to work the way I want it to. This book was responsible for enabling me to drop tables from my designs as it explained clearly how to use div tags efficiently in my designs.

It has an excellent, in depth, reference guide to all the most commonly used elements and their attributes. In addition it can act as a good beginners guide to Cascading Style Sheets, starting with the real basics like how to attach a stylesheet to your webpage. With each successive chapter the book builds on your knowledge giving you tips and tutorials on subjects such as using CSS in your menus (remember when you used to spend hours creating buttons in Photoshop?) through to using CSS for printed pages and cross browser compatibility.

Possibly the only downside of this book is that it does not cover CSS 3.0, however the book was first published in 2006 so we can forgive David Sawyer McFarland for this.

Over the last 3 years that I have had this book I have found it to be invaluable. As said previously, there is an excellent reference section, but better than that is the way that you can just dive into a section to learn and understand the relevant techniques that I have needed to complete numerous projects. By truly understanding Cascading Style Sheets I have become a far better programmer, reducing my page size, using inheritance to keep my CSS file sizes down and no longer having to rely on graphics that take time to create and .

This means that I can create sites more quickly allowing me to pass on the reduced costs of creating a site for my clients. For my clients they get a project finished sooner and for a lower price. Finally by using CSS webpages load faster and one of the things that Google penalises is slow loading sites.

This is a book I would thoroughly recommend to anybody who is in the business of designing or building webpages.

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App of the Week: Anaytics Pro by Thomas Blackburn

August 14th, 2010
Analytics Pro by Thomas Blackburn

Analytics Pro by Thomas Blackburn, is this the best analytics app on the iPhone?

My app of the week is a very useful analytics client by Thomas Blackburn. I have used a number of analytics apps over the last 12 months and I would say that this is not only the best but also the one that is nearest to Google Analytics itself.

You sign in with your Google Analytics account and you are presented with the profiles that you have set up for your various sites. Pick a profile and then you are able to start to drill down into your chosen sites data. You can start with a summary of visitors for today, yesterday or the last 28 days. There is, of course, the option to set your own date range.

I find with most of the analytics packages that they are OK if you need to check some basic info quickly when you are away from my PC or laptop. You know the sort of thing, you are out shopping when a client calls and asks why they have suddenly had twice the number of enquiries in the last three days. Normally I can check the visitor stats and advise them that in the last three days I have registered their Blog with Feedburner and since then the traffic to the site has doubled, with the bulk of the new visitors coming through Feedburner.

With AnalyticsPro I have a whole raft of information at my finger tips including:

  • Countries
  • Location
  • Language
  • Visitor Loyalty
  • Browser
  • Operating System
  • Traffic Sources
  • Search Keywords
  • AdWords campaigns
  • Plus many more

The app loads quickly and gives you the data you request rapidly, suggesting that the code has been really well optimised. It is a very secure app and uses Google’s API to transmit and receive data.

I think the best endorsement I can give is that during this week I was speaking to a client and we were discussing her AdWords campaign, as a result of information that I gleaned from AnalyticsPro relating to which pages are the most popular on their site we have been able to tweak the AdWords campaign and are looking forward to gaining extra leverage from the clients budget.

I admit I could have reached the same conclusion if I had been at my desk. What surprised me was that we were able to reach the decision while I was sitting on a park bench with my dogs.

The UI is excellent with items nicely spaced out and the app is intuitive to use. This is not an app that I just recommend, this is an app that I have been using all week and will continue to use for the foreseeable future.

You can download Analytics Pro from the Apple App Store. At £3.99 you may think that it is a little pricey for an app, but what price do you put on having information at your fingertips? In my opinion this is the best analytics package for the iPhone.

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Best of Three From Me 13/08/2010

August 13th, 2010

This weeks Best of Three From Me cover proposed changes to Facebook, actual changes to Twitter and the growth of open source software.

1. Facebook Foursquare Competitor is Imminent – This article comes from CNet. The growth of geo tagging continues apace with Facebook being on the verge of launching its’ own check in feature. Rather than developing their own feature Facebook is reported to be working on an API for third party developers to use to open Facebook network up even more.

To my mind this is a smart move, if Facebook had gone it alone then we would have had one method of checking in. By going down the API route it means that lots of rival services can be developed with the 500 million Facebook users choosing which is the most interesting or useful. Many Twitter clients offer locality based features to help users make contact and I can only assume that this type of feature is likely to be popular with Mark Zuckerberg as he tries to connect everybody with everybody else. At the moment Facebook has networks and Groups, but being able to check in at your workplace, local restaurant, bar or other leisure palace is likely to prove popular with many Facebook users and may well lead to them ditching other services such as Foursquare and Gowalla.

The battle to control the Net that is currently waging is all about getting people to your site and keeping you there. With this feature Facebook takes another step towards domination of the Web.

If a web user has your site as their homepage and you can stop them moving to external sites then you hold a lot of sway in the battle to control online advertising. At the moment Google is the most popular homepage, but Facebook is catching up. The advantage Facebook has over Google is that you use Google as a jumping off point to get to other parts of the web. Facebook tries to keep you within it’s own walled garden. Is Google fatally flawed as a result of this and is this the reason so many rumours are being spread about Google’s own move into the social networking space? Time will tell!

2. Follow Twitter Users Without a Twitter Account – When I first saw this story on Mashable my initial thought was “Why would you want to?”. The idea is simple enough, if you wanted to get text updates on my tweets all you need to do is text “follow michaelwalmsley” to 40404 (This is Twitter’s shortcode and currently is only available in the USA). Then every time I tweet you get a text message with my latest update on it.

Of course the service is not really intended for you to keep track of individuals but rather for advertisers to be able to maintain contact with customers. For example, your favourite restaurant puts a lunchtime offer on and tweet about it in the morning. Rather than you having to wait until you log onto Twitter to pick up the message, probably during your lunch break you instead get a text at 10:30 and choose to lunch their instead of going to the sandwich shop down the road.

For Twitter the advantage may come in the fact that people who do not have accounts with them already can sign up to receive messages from their favourite brands and may then decide to sign up for a Twitter account of their own.

It would also be a good way to keep an eye on your competitors. Rather than dibbing in and out of Twitter all day you can simply sign up for their updates and know that you will be notified of their every move, as they make it. Of course your competitors will know doubt be doing the same to you!

3. Investment in Open Source Software is set to Grow in 2010 – My final choice for this week is taken from a networkworld.com article. It looks at the result of a recent survey by Accenture which says that companies in both the US and UK are looking to increase the amount of Open Source (OS) software that they are using. In the UK 86% said this is down to the fact that the software is of a higher quality as propriety software. Only 49% said that lower costs were an influence. The survey covered both public and private companies.

Personally I am a big fan of Open Source software, this site is developed on Concrete 5 and WordPress as they both provide a tremendous amount of flexibility that I, and many of my clients, find very useful. The other big advantage that I find with OS software is that it can be developed more quickly than a lot of propriety software that are often developed by committee and result in great ideas being watered down and taking an inordinate amount of time to be developed.

The Open Source community has also matured over time and OS products such as Joomla and WordPress are well known within the IT world as providing stable products that are built to exacting standards.

I believe that Open Source will continue to grow over time and the challenge won’t be for the OS community the challenge for propriety companies will be how they face the challenge of the OS world.

I post three links to tech stories every day of the week. To receive all of these either search for #threefromme on Twitter or join my facebook page.

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Social Media – Fad or the Future (Video)

August 12th, 2010

I know these video’s are getting a little repetative, but if you want to know whether your business needs to take note of social media or not then please do watch this video.

What has suprised me most in recent months is how social media is creeping into my life. About 8 weeks ago I bought a camcorder from an reputable online retailer, but what made me choose the particular model that I eventually purchased? Was it the glowing description from the site with a list of the many features that this camcorder had? No, it was the reviews from the 20 or so people that had purchased it. I did not know a single one of these people and yet I trusted their combined opinion that gave the product  4.5 starts out of 5.0.

I think I may have been using “The wisdom of crowds”. This is a statistical principle that dates back to 1906. Joseph Galton, a statistician, was at a country fair and there was a guess the weight of an ox competition. For a small entry fee visitors could guess the weight of the ox and the nearest would win a prize. Galton hoped to prove that the average individual knew nothing, not just about ox weight, but life in general. His thining was that the grop would be made up of a combination of exerts and those with no practical knowledge of the subject. His ratonale was that this could be seen as an analogy or society in general. There were 800 entries and he added them all up and divided by 800 to get the average. The figure he, or rather the group, calculated was 1197 llbs. The actual weight was 1198 llbs. The people that entered had no prior knowledge and many of them had no knowledg of agriculture or oxen. Yet they cumulatively managed to get near the poverbial bulls eye, or should that be ox eye? Galton described this phenomenom as The Wisdom of Crowds.

We are all starting to get more involved in trusting our peers rather than advertisements when it comes to making choices about purchases. Traditionally an advert was the driving force to get you to purchase, now it is becoming the first stage in your decision making process. The next stage is for a business to show you how popular their product is with people who are just like you, because if people like you love this product then surely you will too, right?

It will be interesting to see how this new form of media will play out in the coming years. Personally I believe that Facbook may well adapt to become not necessarily a search engine but applications will be developed to specifcally enable users to recommend products to each other. The first sign of this has been the recent link up between Amazon and Facebook in which Amazon will recommend books based on the things that your friends have liked. Facebook fan pages already allow busineses to utilise their customers as walking, typing adverts for their brand. Twitter can really be he wisdom of crowds whereby you can put out a request and then use the responses to formulate a decision. I wonder how many businesses are aready doing this? I think the next time I want to make a purchase I will put this to the test and ask the Twitterverse for their opinion.

Businesses are going to have to find new and innovative ways to earn our trust. This is not just something for the businesses of tomorrow, this is for today. Those businesses that do not adjust to the new methodology that the public are, possibly unwittingly, using to make decisions will not have to worry about tomorrow.  They won’t have a tomorrow, they will be yesterdays news.

Do you feel that Social Media is changing the way that you make purchases? Leave a comment, one way or the other.

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Taiwanese TV News Animation of Jet Blue Attendant

August 11th, 2010

Clip with “great” animation of recent involving a Jet Blue flight attendant, a passenger, a can of beer and an emergency escape chute in this video.

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Program or be Programmed: Ten Commandments of the Digital Age

August 11th, 2010

Best-selling author and technology visionary Douglas Rushoff offers his insights and perspectives on humanity’s role in the bight new future in this video from SXSW 2010.

This is quite a controversial viewpoint, but I think he makes a very good point.

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