Posts Tagged ‘Foursquare’

New Facebook Places Launched, but do you get it?

Thursday, August 19th, 2010

Facebook announces launch of geo location service Facebook PlacesFacebook have announced a geo-location feature for the worlds most popular social network. It will allow you to check in to locations very like other geo services like Gowalla and Foursquare. In fact both of these companies were at the launch and talked about their plans to integrate further their products with Facebook. You will also be able to tag places as well as people in photographs. The fact that you can tag a person to a place has already raised privacy concerns.

Facebook released a new version of Facebook for the iPhone, which I downloaded this morning. Unfortunately the new service is being rolled out to users over time and needless to say that Blackburn has not been part of the initial roll out. So I know that Facebook Places exists, but cannot do anything with it yet. There is no update to the Android version of Facebook and I am reliably informed that the BlackBerry version has not been updated either. Nor can I see it in a browser on either my laptop or the touch version on my Nexus One. In short, I’ve got it, but I can’t get it!

I currently use both Gowalla and Foursquare, but I am the only person out of my circle of friends to do so, most of who are on Facebook so it will be interesting to see whether they adopt this new feature. Personally I think that they will. The reason they have not used Foursquare or Gowalla is doubt to ignorance of their existence. By having the facility within Facebook it will allow them to take advantage of the service without having to go to any other sites.

So I guess this is the real reason that Facebook are doing this. If you can keep people on your site for longer you stop them using other services. If you can stop them using other services you start to gain control of the Net in general. If you can control the part of the Net people are accessing then you can charge a premium rate for advertising in that space. At the launch yesterday Facebook CEO Mark Zuckerberg said that they had no plans to monetise Facebook Places. He won’t need to, if things go his way then he will be able to bring in more advertising to Facebook in general.

Slightly off topic, I noticed that after I updated the iPhone Facebook App that when I update a status there is a little padlock icon under the input box that allows me to choose who I share this status with, Friends only, Friends of Friends, Everybody. Good little addition I thought. It is also on the main Facebook site, but as I tend to only access FB through my phone I do not know if this is new or has been there a while.

Will you be using Facebook Places? Can you use Facebook Pages? Leave me a comment and let me know.

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Best of Three From Me 13/08/2010

Friday, August 13th, 2010

This weeks Best of Three From Me cover proposed changes to Facebook, actual changes to Twitter and the growth of open source software.

1. Facebook Foursquare Competitor is Imminent – This article comes from CNet. The growth of geo tagging continues apace with Facebook being on the verge of launching its’ own check in feature. Rather than developing their own feature Facebook is reported to be working on an API for third party developers to use to open Facebook network up even more.

To my mind this is a smart move, if Facebook had gone it alone then we would have had one method of checking in. By going down the API route it means that lots of rival services can be developed with the 500 million Facebook users choosing which is the most interesting or useful. Many Twitter clients offer locality based features to help users make contact and I can only assume that this type of feature is likely to be popular with Mark Zuckerberg as he tries to connect everybody with everybody else. At the moment Facebook has networks and Groups, but being able to check in at your workplace, local restaurant, bar or other leisure palace is likely to prove popular with many Facebook users and may well lead to them ditching other services such as Foursquare and Gowalla.

The battle to control the Net that is currently waging is all about getting people to your site and keeping you there. With this feature Facebook takes another step towards domination of the Web.

If a web user has your site as their homepage and you can stop them moving to external sites then you hold a lot of sway in the battle to control online advertising. At the moment Google is the most popular homepage, but Facebook is catching up. The advantage Facebook has over Google is that you use Google as a jumping off point to get to other parts of the web. Facebook tries to keep you within it’s own walled garden. Is Google fatally flawed as a result of this and is this the reason so many rumours are being spread about Google’s own move into the social networking space? Time will tell!

2. Follow Twitter Users Without a Twitter Account – When I first saw this story on Mashable my initial thought was “Why would you want to?”. The idea is simple enough, if you wanted to get text updates on my tweets all you need to do is text “follow michaelwalmsley” to 40404 (This is Twitter’s shortcode and currently is only available in the USA). Then every time I tweet you get a text message with my latest update on it.

Of course the service is not really intended for you to keep track of individuals but rather for advertisers to be able to maintain contact with customers. For example, your favourite restaurant puts a lunchtime offer on and tweet about it in the morning. Rather than you having to wait until you log onto Twitter to pick up the message, probably during your lunch break you instead get a text at 10:30 and choose to lunch their instead of going to the sandwich shop down the road.

For Twitter the advantage may come in the fact that people who do not have accounts with them already can sign up to receive messages from their favourite brands and may then decide to sign up for a Twitter account of their own.

It would also be a good way to keep an eye on your competitors. Rather than dibbing in and out of Twitter all day you can simply sign up for their updates and know that you will be notified of their every move, as they make it. Of course your competitors will know doubt be doing the same to you!

3. Investment in Open Source Software is set to Grow in 2010 – My final choice for this week is taken from a networkworld.com article. It looks at the result of a recent survey by Accenture which says that companies in both the US and UK are looking to increase the amount of Open Source (OS) software that they are using. In the UK 86% said this is down to the fact that the software is of a higher quality as propriety software. Only 49% said that lower costs were an influence. The survey covered both public and private companies.

Personally I am a big fan of Open Source software, this site is developed on Concrete 5 and WordPress as they both provide a tremendous amount of flexibility that I, and many of my clients, find very useful. The other big advantage that I find with OS software is that it can be developed more quickly than a lot of propriety software that are often developed by committee and result in great ideas being watered down and taking an inordinate amount of time to be developed.

The Open Source community has also matured over time and OS products such as Joomla and WordPress are well known within the IT world as providing stable products that are built to exacting standards.

I believe that Open Source will continue to grow over time and the challenge won’t be for the OS community the challenge for propriety companies will be how they face the challenge of the OS world.

I post three links to tech stories every day of the week. To receive all of these either search for #threefromme on Twitter or join my facebook page.

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